DIY-IT Privacy Policy

Effective Date: September 11, 2024

1. Introduction

This Privacy Policy ("Policy") describes how DIY-IT, Inc. ("DIY-IT," "we," "our," or "us"), an Illinois corporation with its principal place of business at TBD, Chicago, IL 60601, collects, uses, discloses, and protects the personal information of users ("you" or "your") of our website, mobile application, and related services (collectively, the "Services"). This Policy is designed to comply with applicable laws, including the Illinois Personal Information Protection Act (PIPA).

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Personal Information Provided by You

In the course of your use of the Services, we may collect the following categories of personal information that you provide directly to us:

• Contact Information: Including but not limited to your full name, email address, postal address, and telephone number.
• Account Information: Such as your username, password, and any other credentials used to access the Services.
• Profile Information: Including, but not limited to, your DIY interests, skills, project history, and any other information you choose to include in your public profile.
• User-Generated Content: Any content, including but not limited to text, images, videos, comments, and messages that you create, upload, or share through our Services.
• Transaction Information: Details related to any purchases or transactions made through our Services, including payment information and shipping details.
• Social Security Number (SSN): In limited circumstances, such as for tax reporting purposes for contest winners, we may collect your SSN. When we do so, we comply with all applicable laws regarding the collection, storage, and use of SSNs.

2.2 Information Collected Automatically

When you access or use our Services, we may automatically collect certain information about your device and usage of the Services, including:

• Device Information: Such as your IP address, browser type and version, operating system, device identifiers, and mobile network information.
• Usage Data: Information about your interactions with our Services, including pages visited, features used, click-through rates, and other usage statistics.
• Location Data: With your consent, we may collect precise location data from your device. You can disable location services through your device settings.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior and preferences. For more information, please refer to Section 9 of this Policy.

3. How We Use Your Information

3.1 We may use the personal information we collect for the following purposes:

• To provide, maintain, and improve our Services;
• To personalize your experience and deliver content and product offerings relevant to your interests;
• To process and complete transactions, and send you related information, including purchase confirmations and invoices;
• To communicate with you about our Services, respond to your inquiries, and send you technical notices, updates, security alerts, and support and administrative messages;
• To monitor and analyze trends, usage, and activities in connection with our Services for marketing or advertising purposes;
• To detect, investigate, and prevent fraudulent transactions and other illegal activities, and protect the rights and property of DIY-IT and others;
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
• To comply with legal obligations and respond to lawful requests from public authorities.

3.2 We may combine information we collect about you with information we receive from third parties and use it for the purposes described above.

4. Disclosure of Your Information

4.1 We may disclose your personal information to the following categories of recipients:

• Service Providers: Third-party vendors, consultants, and other service providers who perform services on our behalf or assist us in providing our Services;
• Business Partners: Companies with whom we partner to offer joint promotional offers or co-branded services;
• Other Users: As part of the normal functioning of our Services, certain information may be shared with other users (e.g., shared project information, public profile data);
• Affiliates: Our subsidiaries and affiliated companies for purposes consistent with this Privacy Policy;
• In Connection with a Business Transfer: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of such a transaction;
• For Legal Purposes: To comply with any court order, law, or legal process, including responding to any government or regulatory request; to enforce or apply our Terms of Service and other agreements; or to protect the rights, property, or safety of DIY-IT, our users, or others.

4.2 We may also disclose aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you.

5. Your Rights and Choices

• 5.1 Account Information: You may review, update, correct, or delete the personal information in your account by logging into your account or contacting us at privacy@diyit.app. We may retain certain information as required by law or for legitimate business purposes.
• 5.2 Marketing Communications: You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
• 5.3 Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.
• 5.4 Do Not Track: Some browsers offer a "Do Not Track" feature. We do not currently respond to Do Not Track signals.
• 5.5 Illinois Residents: As an Illinois resident, you have the right to request information regarding the disclosure of your personal information to third parties for direct marketing purposes. To make such a request, please contact us at privacy@diyit.app.

6. Data Security

We have implemented reasonable and appropriate security measures designed to protect the security of any personal information we process. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the security of your personal information. In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to your personal information, we will notify you promptly in compliance with applicable law.

7. Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

8. International Data Transfers

Your information, including personal information, may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. We have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

9. Cookies and Tracking Technologies

9.1 We use cookies, web beacons, and other tracking technologies to collect and store your preferences and settings, enable you to sign-in, provide interest-based advertising, combat fraud, analyze how our Services perform, and fulfill other legitimate purposes.

9.2 You can control cookies through your browser settings and other tools. However, if you block certain cookies, you may not be able to register, login, or access certain parts or make full use of the Services.

10. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@diyit.app.

11. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes to how we treat our users' personal information, we will notify you by email to the primary email address specified in your account and/or through a notice on our website. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.

12. Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:

DIY-IT, Inc.
Attn: Privacy Officer
TBD
Chicago, IL
Email: privacy@diyit.app